Heathcotes has been owned by the Heathcote family since 1947. The original Heathcote Appliances store based in Morrinsville sold a wide range of appliances and supplies to the local community.

Heathcotes has continued to grow over the years to four appliance stores, a certified appliance service department and a specialised air conditioning/heat pump installation and service team. Heathcotes employs around 100 staff across all aspects of the business.

Heathcotes have a large-format store in Hamilton City as well as The Base (NZ's Largest Shopping Centre) in Te Rapa. Heathcotes also has stores in Morrinsville & Te Awamutu.